Marillion gathers their tribe of music fans with 'Happiness is the Road'
Following the tour, the band asked the fans if they wanted to help finance the recording of the next album and the fans responded by pre-ordering 12,000 copies. The band officially thanked each of them by name in the album packages.
For their newest album, 'Happiness is the Road' Marillion offered a $10,000 prize to the fan who created the most popular YouTube video of their latest single, "Whatever Is Wrong with You." In just a matter of weeks, over 190 different videos have been created by fans, some with tens of thousands of views. It's a very smart way to generate a lot of interest in a song very quickly.
Mark Kelly, Marillion's keyboardist, attested to the fact that the secret to their success is definitely attention to their fans. To date, the band have sold over 15 million copies of their music. Next year, there will be two international Marillion fan conferences, one in the Netherlands and in Montreal. And every year, the band issue a collection of unreleased tracks and exclusive material, pressed up on CD and sent to their Web Members absolutely free.
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1. Music Fans like you can browse Campaigns of Musicians and choose an artist to lend to. When you lend, using Paypal or your credit card, Microfundo collects the funds and then passes them along to the artist once they've reached their goal.
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3. When you get your money back you can re-lend to another artist Campaign or choose to purchase their artists' new releases or you can simply keep your money.
You, the fan, provide microfunding for musicians from one of the unlikely music capitals of the world - the townships of Capetown, South Africa, say, or the favelas in Salvador, Brazil. You are directly engaged in their creative process - making new and completely unique recordings that wouldn't exist without your assistance.
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Choose a Musician's Campaign, Lend, Get Repaid
1. Music Fans like you can browse Campaigns of Musicians and choose an artist to lend to. When you lend, using Paypal or your credit card, Microfundo collects the funds and then passes them along to the artist once they've reached their goal.
2. Over time the artist is able to repay the loan via sales of digital downloads of their music that is distributed through Microfundo's media partners at Natonal Geographic and Mondomix.
3. When you get your money back you can re-lend to another artist Campaign or choose to purchase their artists' new releases or you can simply keep your money.
You, the fan, provide microfunding for musicians from one of the unlikely music capitals of the world - the townships of Capetown, South Africa, say, or the favelas in Salvador, Brazil. You are directly engaged in their creative process - making new and completely unique recordings that wouldn't exist without your assistance.
Change the lives of our Artists and help develop a thriving music economy around the globe.
Get Started >>
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