Tune Your World :: Music + Microfinance

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Mieka Pauley says contributions from fans completely paid for her new CD

Just a few years ago, singer-songwriter Mieka Pauley would play in Harvard Square for spare change. Her new album was also funded by fan generosity, but this time she got the money up front, via PayPal.

For "Elijah Drop Your Gun," her first full-length disc in seven years, the Harvard grad with the diamond-clear voice established a website (elijahdropyourgun.com) where fans could preorder the album. For $15, a signed CD. For $100, four pairs of CDs, a poster, and two tickets to a show. And so forth, all the way to a $1,000 "Guardian Angel" deal that included a Mieka Pauley concert at your house. She raised more than $16,000 - and found seven Guardian Angels.


"The industry right now is tanking because, they say, the Internet is stealing their money, and what I've done is prove fans do want to pay for music. It's just the way you ask for it has to change," Pauley says.





Q: Tell me how all this came about.

A: I got the idea from other musician friends of mine. Edie Carey of Atlanta; Gregory Douglass of Burlington, Vt.; the band Sirsy from Albany, N.Y. They've been doing this for a while. A lot of albums they have come out, they have the fans sponsor. My producer friend Brian Cassagnol from the Boston band Harriet Street, he was working a lot, not charging me at all. I mean, I pawned off - I should say eBay-ed off - a couple of guitars to make sure he was able to make his rent. WERS let me record for free and stuff like that. But at the end, man, to actually print it up, that's when I started panicking. So I decided to try this. I thought we'd actually make a couple [of] thousand dollars, but it ended up being amazing. It completely paid for the album, and for getting the word out there.

Q: How many folks contributed?

A: I think it was almost 300 people pre-bought the album. I got (seven) people to give $1,000 and only three of them asked for house concerts. People would send me checks, but then I would get a note from PayPal saying I had a thousand dollars in my thing, and we would, like, party in the morning when we saw those!

Q: Do you keep in touch with those people?

A: I made a big point to keep in touch with everybody who preordered the album. It's very time-consuming, but these people helped me make the record; I couldn't send out some big form letter. Not only have I been in touch with all the $1,000 donations, I've been in touch with all the $15 ones, too.

Q: So you can write a check to the pressing plant, but the support must make you feel good.

A: The final artwork behind the CD actually lists all the sponsors. I think the quote was, "I'm doubly grateful to these people because they not only made it possible for me to make the album, but they also gave me someone to make the album for." You can't underestimate the power of that, because for the most part you're recording in a void.

Q: Let's talk a little about the record itself. Somebody had a bad time, huh?

A: I have some uplifting songs, don't I? Some of the songs were reactions, one in particular was a reaction, to what happened last year to the whole EP and the way the music business went for me, and that was the second track, "Be Like the Man." I won't get into specifics, but you can listen to it and just know I was mad at somebody.

- By Joel Brown, Globe Corespondent

Tags: mieka, pauley

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HOW DOES MICROFUNDO WORK?

Choose a Musician's Campaign, Lend, Get Repaid

1. Music Fans like you can browse Campaigns of Musicians and choose an artist to lend to. When you lend, using Paypal or your credit card, Microfundo collects the funds and then passes them along to the artist once they've reached their goal.

2. Over time the artist is able to repay the loan via sales of digital downloads of their music that is distributed through Microfundo's media partners at Natonal Geographic and Mondomix.

3. When you get your money back you can re-lend to another artist Campaign or choose to purchase their artists' new releases or you can simply keep your money.

You, the fan, provide microfunding for musicians from one of the unlikely music capitals of the world - the townships of Capetown, South Africa, say, or the favelas in Salvador, Brazil. You are directly engaged in their creative process - making new and completely unique recordings that wouldn't exist without your assistance.

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